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Description
The Shallows: What the Internet Is Doing to Our BrainsNow, Carr expands his argument into the most compelling exploration of the Internet's intellectual and cultural consequences yet published. As he describes how human thought has been shaped through the centuries by "tools of the mind" from the alphabet to maps, to the printing press, the clock, and the computer Carr interweaves a fascinating account of recent discoveries in neuroscience by such pioneers as Michael Merzenich and Eric Kandel. Our
Now, Carr expands his argument into the most compelling exploration of the Internet's intellectual and cultural consequences yet published. As he describes how human thought has been shaped through the centuries by "tools of the mind"--from the alphabet to maps, to the printing press, the clock, and the computer--Carr interweaves a fascinating account of recent discoveries in neuroscience by such pioneers as Michael Merzenich and Eric Kandel. Our brains, the historical and scientific evidence reveals, change in response to our experiences. The technologies we use to find, store, and share information can literally reroute our neural pathways.
Building on the insights of thinkers from Plato to McLuhan, Carr makes a convincing case that every information technology carries an intellectual ethic--a set of assumptions about the nature of knowledge and intelligence. He explains how the printed book served to focus our attention, promoting deep and creative thought. In stark contrast, the Internet encourages the rapid, distracted sampling of small bits of information from many sources. Its ethic is that of the industrialist, an ethic of speed and efficiency, of optimized production and consumption--and now the Net is remaking us in its own image. We are becoming ever more adept at scanning and skimming, but what we are losing is our capacity for concentration, contemplation, and reflection.
Part intellectual history, part popular science, and part cultural criticism, The Shallows sparkles with memorable vignettes--Friedrich Nietzsche wrestling with a typewriter, Sigmund Freud dissecting the brains of sea creatures, Nathaniel Hawthorne contemplating the thunderous approach of a steam locomotive--even as it plumbs profound questions about the state of our modern psyche. This is a book that will forever alter the way we think about media and our minds.
Binding Type: Hardcover
Publisher: W. W. Norton & Company
Published: 06/07/2010
ISBN: 9780393072228
Pages: 276
Weight: 1.22lbs
Size: 9.30h x 6.44w x 1.07d
Review Citations: Library Journal Prepub Alert 02/01/2010 pg. 50
Kirkus Reviews 04/01/2010
Library Journal 04/15/2010 pg. 104
Booklist 05/01/2010 pg. 62
New York Times Book Review 06/06/2010 pg. 22
New York Times Book Review 06/13/2010 pg. 26
Commonweal 06/18/2010 pg. 26
Christian Century 10/05/2010 pg. 36
Choice 11/01/2010
New York Review of Books 12/09/2010 pg. 60
Shelf Awareness 01/01/0001
BookPage 06/01/2010
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★★★★★ 5
Works Great, A Lot of Elbow Greese, but Worth the Effort!
Transformed our motorhome exterior . It looks new, brighter, and no haze! It helped to watch the instruction videos on YouTube.
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Reviewed in the United States on May 14, 2026
★★★★★ 5
Wow just wow. It works great.
I have a 2017 vengeance and it has had a bit of sun even though it stays in a building when not used. It was getting a bit of fading even though I polish it each year. I wanted to try something and this was what I settled one after looking. Yes it is a bit of work on a 43’ fifth wheel. I ordered 2 kits but after a week of working on it after work we went camping and where next to a week old fifth wheel and he asked what I used to make it look better than his. It has a mirror finish on it now. After 6 months it still looks great and it’s durable and ease of use. What an effective product
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Reviewed in the United States on September 23, 2024
★★★★★ 5
Great product for rv
This is an excellent product. The front of our camper was very faded from the sun even though we keep it under a cover. After four coats, it looks like a different RV. We are going to do the entire camper. The difference is amazing. You will be so happy with the results. We would give it a 10 if possible.
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Reviewed in the United States on October 19, 2025
★★★★★ 5
Amazing fiberglass restoration.
So easy to use and fabulous results. A few years back I had tried Maguires products to restore the shine on a 5th wheel. That was so labor intensive and the results were struggled to achieve faded quickly. I hesitated to Poli Glow due to the cost and our prior attempts lackluster results. I was able to get the restoration kit at a discount on Black Friday through the stores website and tackled the camper with the temps between 60-90 as instructed. I bought 2 of those kits just to find out that due to the climate and UV exposure the number of coats I would need for the Poli Glow was going to exceed the amount I had on hand through the 2 restoration kits. So I had to scramble to buy another bottle of Poli Glow. Applying this product is just time consuming and not difficult. Make sure to properly prepare the surface before using poliglow. The whole system turn a badly oxidized camper into a shiny finish. I am truly shocked. Hopeful the results will last a while.
5th wheel camper 40 foot long.
I have used 3 poliglow bottles (12 coats), 1 bottle poli ox, 1.5 bottles of Poli wash (of course, not in that order). I potentially need 1 more bottle of Poli Glow to finish nose cone/basement area (basement area is still in good condition so may not do this area if I can get the nose cone with the remainder of the Poli glow I have.)
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Reviewed in the United States on January 19, 2026
★★★★★ 4
Worth the time and effort.
After proper surface prep and 6 applications, my badly sun damaged RV shined like new, with many compliments. However, after a few months under the cover, the fiberglass surfaces that were in contact with the occasionally wet cover in the Florida sun discolored badly, and will have to be wet sanded and the coating re-applied. Also, the polish does not hold up well where boat fenders rub against the coating, and it wears away in cockpit areas that are heavy hand traffic, like hatchways and around handrails.
Overall a decent product, I will probably re-apply in a couple seasons.
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Reviewed in the United States on September 23, 2025
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